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Marketing Imagination: New, Expanded EditionSince its publication in 1983, The Marketing Imagination has been widely praised as the classic, all inclusive Levitt on Marketing. Now Theodore Levitt renowned as the Harvard Business School's guru of marketing has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award winning essay Marketing Myopia, and included detailed accounts of how to maximize the
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Marketing Imagination: New, Expanded Edition
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76696465137
US$ 22.95
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