Showa Modern: 1920s–30s Japanese Advertising Design (New Edition)A new urban lifestyle blossomed in Japan in the 1920s and 30s as cafs, bars, and boutiques selling Western inspired fare and fashions crowded city streets and people embraced different modes of living. Tokyo was being rebuilt after the great earthquake of 1923, while further south Osaka entered a period of unprecedented prosperity. Amid these turbulent times, advertisers scrambled to find new promotional strategies to attract consumers, inspiring the