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Loyalty Programs: The Complete Guide - Paperback
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Loyalty Programs: The Complete Guide - Paperback
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Loyalty Programs: The Complete Guide - Paperbackby Stacey Lyons (Author), Scott Harrison (Author), Max Savransky (Author) Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs. Praise for Loyalty Programs: The Complete Guide "Loyalty Programs: The Complete
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Loyalty Programs: The Complete Guide - Paperback
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