Urbane Chocolate Plain RugsVACUUMING: It is completely normal for your new rugs to shed fluff at first, this is caused by excess fibres that attach during the spinning process. Once the rug has been vacuumed a few times this will lessen and eventually stop. Regular vacuuming will help to keep your rug looking new for longer and prevent dirt that is on the surface of the rug getting embedded and making it much harder to clean. We would recommend the use of a suction vacuum