Issue No.40 San PellegrinoStarted 600 years ago in a small Italian town near the Dolomites, San Pellegrino pioneered the concept of dining water when they infused natural carbonation in mineral water collected from a local spring and bottled it. Since then, the brand has pursued consistent, sophisticated marketing that has made it an icon of high end dining and made the leap to introduce sparkling fruit flavored beverages to the carbonated water market.